Analysis Of Raghu Nandan s Understanding Of An Intrapreneur

Intrapreneurial Intrapreneurial Opportunities are key components for companies actively involved in new strategic planning as they seek success in the near future. Raghu Nandan’s understanding of an intrapreneur is an individual or a group of individuals that work for a large company that take internal ideas and visions within a company and configures them into a higher gross profit for a company (Nandan, 2009). An intrapreneur is similar to an entrepreneur with the concept of a business idea that is created with innovation and designed to generate a revenue stream but the only difference is that and entrepreneur doesn’t operate under a large company. Customer Reach By performing a PEST analysis on State Farm insurance, it is clear that the auto insurance industry in New York is operating under many laws and restrictions when viewed from a political perspective. Since State Farm is a financial service, there is no physical product that is being created and manufactured. Financial service can be difficult to market because there is no product and discussed in the social element of the PEST analysis, insurance companies don’t always have a good reputation. It is import for intrapreneurs to develop excellent marketing and advertisements that will attracted many customers with intentions of company expansion. With advertisement in this industry, there should be many targeted markets. A great example of State Farm taking advantage of its intrapreneurial opportunities is